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It is important is that you have a good understanding of why you want a presence on the web. to create a presence on the web for your business. Some of the benefits are:
- Provide another way for people to find your business - think of an extended “Yellow Pages”
- Give you the ability to explain your products or services in more detail. Especially effective in qualifying customers
- Provide a way to significantly reduce the cost of marketing programs
- Give you a way to keep customers informed about changes in your business
- Provide your customers with an easy way to provide you with input about what they want from your business
- Provide an alternative channel to get your products to market
- Enable you to operate your business 24 hours a day 365 days a year
There are also misconceptions about what a Web site will do for your business
- It’s mere existence will not generate a large amount of additional customer contacts. Its availability must be made know to potential customers via related advertising an web interfaces
- It is not a replacement for traditional marketing programs although, it can make them more effective.
- It cannot be designed and implemented and then left alone. You should think of it as an integral part of your business which will need continuing attention.
A Web site is not magic. In reality it is like any other business tool. Its power is based on its ability to bring your message right into your current or prospective customers workplace and/or home.
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